FLUID is a photographic project looking at the idealisation of masculinity, association of masculinity and how composition can change a viewers perception. The process book has also been included, this was a place where the ideas for this project came to life. 

“FLUID is a conceptual photographic project looking at the deconstruction of masculinity within men in present day. A strong focus of the three laws of association: contiguity, similarity and contrast are the bases of this project and forms a thought provoking conversation for the viewer.”

Art Direction/Photography/ Graphic Design by, Adam Williams